When an item is costly by the ounce and comes in very small containers, how can you make the product seem more substantial while also making it harder to steal? Many companies that make expensive things to smear on your face solve this problem by adding a false bottom to jars. Procter & Gamble’s Olay brand was accused of doing this by four California counties, and has agreed to settle the lawsuit by changing the product’s packaging and paying a civil penalty. [More]
false bottoms
Shrink Rayed Noxzema Jar Has 2 Fewer Ounces, Bonus False Bottom
By 4.20.11
Last year, Noxzema scooped two ounces out of their signature blue jars after a minor redesign. Mike noticed that the jar still appeared to be the same size as the previous 14-ounce incarnation, so he did the only logical thing one can do in this situation: he attacked the jar with a saw to confirm that it did indeed have a false bottom. [More]
