For the last few years, Unilever — likely the world’s largest margarine maker — has been trying to figure out how to make spreads cool again in the eye of consumers. But despite its best efforts to adjust to changing consumers tastes, it looks like spreads are pretty much dead. [More]
country crock
Unilever Looking To Shed Country Crock & I Can’t Believe It’s Not Butter As Americans Say No To Margarine
By 4.7.17
Consumer products conglomerate Unilever wants to sell its butter substitutes, which include Country Crock and I Can’t Believe It’s Not Butter in the United States, to another company. Why would it want to get rid of two such recognizable brands? Sales aren’t great, because Americans and consumers in other developed countries are losing their taste for buttery spreads. [More]
We Tried It: Does Country Crock’s New Formula Actually Taste Like Garbage?
By 9.28.15
Loyalty runs deep in the world of butter and butter-like spreads, so when Unilever changed the recipes of a few of its popular products (including Country Crock), die-hard customers accused the company of destroying the product. [More]
“You Have Ruined Waffles”: Many Country Crock Customers Up In Arms Over Spread’s New Recipe
By 8.25.15
Though we are living in a time when the hot trends in food all involve a push toward products that are free of preservatives, artificial coloring, trans fats and other ingredients we didn’t use to blink an eye at, not all consumers are happy when their favorite items hop on the healthy bandwagon. That’s because while yes, people might want healthier ingredients, they also want their food to actually taste good — which is not the case for many fans of Country Crock’s Original Spread who say, among other things, that its new “Simple Recipe” has resulted in a “crock of yuck.” [More]
Grocery Shrink Ray Hits Pampers, Country Crock, Kevita
By 10.10.13
Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]
Three-Pound Tubs Of Country Crock: Now 3 Oz Lighter!
By 4.19.08
Country Crock’s three-pound vats of fat are now three ounces lighter, but you can’t tell by looking at the packaging. The crock-purveyor Unilever claims that the adjustment was made not to ensure optimal profitability, but to “ensure optimal consumer satisfaction.”
