So it’s official, Miller will be merging with Coors in the hopes of gaining market share from Budweiser, Bud Lite, Michelob, et al..
The venture was originally announced Oct. 9. Miller Brewing Co. and Molson Coors Inc. proposed the deal as a way to sell more Coors Light, Miller Lite and Miller Genuine Draft in the United States. The operation would target No. 1 Anheuser-Busch Cos. (NYSE:BUD) , which has nearly 50 percent of the market with products such as Budweiser, Michelob and Bud Light.
Molson Coors Chief Executive Leo Kiely said the transaction is expected to close in mid-2008, subject to clearance from U.S. antitrust authorities.
Beer wars! Choose sides now.