Executives involved in the billion-dollar beer merger between Anheuser-Busch and SABMiller tried to paint a rosy picture of its impending marriage — despite a wealth of contradictory testimony — assuring lawmakers that there’s really no downside to the deal: everyone will benefit, even consumers. [More]
It’s no big deal really
Big Beer CEOs To Testify In Front Of Congress On The Awesomeness Of Mega-Merger Tuesday
There are billions of reasons (or rather dollars) for the executives for Anheuser-Busch InBev, SABMiller and Molson Coors Brewing Co. to prove that a mega-beer merger is a brilliant plan, and now it looks like they’ll have their chance to opine on its greatness by testifying in front of Congress tomorrow. [More]