Mastercard reported on Sunday that, after a slight bump around Black Friday, sales of women’s clothing has dropped again, down 6% even while sales of men’s clothing has gone up 4.5%. They think it has to do with an overall weak year for women’s fashion, and the fact that mothers tend to cut back on new clothes for themselves first when faced with a tighter budget. The silver lining: there may be considerable discounts at women’s clothing retailers in the immediate future as they try to bump up sales at the last minute.

The drop-off, which the credit card company described Sunday as “surprising,” bodes poorly for chains like Chico’s FAS and Ann Taylor, which specialize in women’s clothing, and could result in steeper-than-expected discounts on their merchandise in the final week before Christmas.

“Retailers Face an Ominous Holiday Sign” [New York Times]
(Photo: Scurzuzu)

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