Here’s another one for the “Book It!” haters, Pizza Hut is giving away free pizza to Ohio High School kids if they’re seen wearing their seatbelts during Ohio’s “Buckle Up for a Successful Season” campaign.
Pizza Hut has recently undergone intense scrutiny from academics concerned about the childhood obesity epidemic. Pizza Hut sponsors the “Book It!” reading program, rewarding students who read with one personal pan pizza a month, and drawing ire from Susan Linn, a Harvard psychologist and co-founder of the Campaign for a Commercial-Free Childhood.
We have fond memories of Book It!, so perhaps we’re biased, but apparently Linn takes issue with giving kids unhealthy food as a reward for doing something they should already be doing.
We wonder what the Book It! haters will have to say about Buckle Up for a Successful Season. Better a little bit chubby than dead, we think. —MEGHANN MARCO