Pizza Hut has been fighting for a slice of the marketplace pie with a weapon that’s turning out to be rather ineffective namely, a complete menu revamp that added a bunch of new crusts, drizzles, toppings and doodads to their regular slate of pizzas. That whole idea of trying to compete with a better product is not the way to go, Yum Brands CEO Greg Creed says. Instead, Pizza Hut should focus on being more convenient than its rivals. [More]
