Retailers Say Walmart’s Early Black Friday Won’t Affect Prices

Will Walmart’s extremely early holiday price cuts, or “rollbacks,” inspire other retailers to follow suit?

For now, the competition says no.

Target said it will, “continue to gain market share by delivering consistent merchandising excitement and compelling value to our guests.”

    “Best Buy…said, “it’s not just low prices people are looking for” when it comes to electronics like televisions, but also professional installation and strong service, areas where he believes his chain “has a big advantage.””

The early price cuts seem to represent a tactical retreat from the higher-end fashion markets Walmart attempted to penetrate and a return to what they knows best: cheap.

Walmart’s list of rollbacks here.

Wal-Mart Starts Discounts Early [NYT]