Corporate Logos: Web 2.0ified

As you can tell from our site template, we here at the Consumerist still have no idea what Web 2.0 is. Apparently, it has something to do with slapping the word “beta” on your logo, softening all your edges and going pastel.

Still, we were amused by this Yay Hooray thread, re-envisioning stock corporate logos as Web 2.0 products. As someone in the thread notes, the crazy thing is that some corporate executive is probably looking at these logos and thinking what huge improvements they are.

My favorite? Hitlr. Beta!

yh collab: redesign famous logos in web 2.0 format! [Yay Hooray]


Edit Your Comment

  1. mark duffy says:

    probably? definitely.

  2. AcilletaM says:

    The Consumerists logo is almost Web 2.0-ified with the reflection and the floating.

  3. Papercutninja says:

    Unfortunately the site seems to be down. The Hitlr one is hilarious though.

  4. Ben Popken says:

    Robbie writes:

    “i thought web 2.0 was the move toward dynamic pages based on raw content paired with meta tags, with a full-text search (that works).

    yes to .php and such, no to flat pages.”

  5. AcilletaM says:

    Web 2.0 may have started with loftier goals but now seems to be more about finding the next application to rewrite using ajax and slap a cutesy logo/name on. Sadly, it might now be a lot of people riding what is probably the next tech bubble. Valleywag mocks, er, I mean covers them in more detail.

    Some of the logos are really good and definately improvements.

  6. Papercutninja says:

    I just ran through the list. Adorable. Though some of the inside jokes were too geeky, even for me.

  7. factotum says:

    Site’s still down. Nice goin’, Consumerist, you broke Web v2.0.