“Sure, there are already yoga mats for babies, stainless steel stainless steel detectors (run on stainless steel batteries), bamboo plasma televisions, and cyborg dogs.” But What’s Grup? is the newest imagineered lifestyle store billed as “the ultimate shopping experience for you, your children, your big dog, your fixie and your moderately hot wife (she’ll warm up to anal soon).”

It’s all a riff on this NYMag article back in March which documented a species of young, hip and equipped with disposable income parent, who may or may not exist in the Park Slope environs of Brooklyn, New York.

Read more at the What’s Grup? online “store.”

Previously: “NYmag ‘Yupster’ Article Found Totally Lame“

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