Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008.
When Duane Reade announced it wanted to open a store in the hip poseur enclave neighborhood of Williamsburg in Brooklyn, it faced stiff opposition from locals and bloggers who feared it would destroy the area’s charm and drive a nearby local pharmacy out of business. So the pharmacy chain bought over the natives with beer.
Last week, MillerCoors bowed to pressure from numerous state attorneys general and agreed to decaffeinate its caffeinated alcoholic beverage, Sparks.
If you’ve never been to Other Music in New York you may not appreciate this as much but OM is an awesome lil music store at East 4th and Lafayette. Contrary to what this video might have you believe, the people are actually super friendly and helpful. There is a certain elitist air but that’s because they know their shit and they know they know it.
“Sure, there are already yoga mats for babies, stainless steel stainless steel detectors (run on stainless steel batteries), bamboo plasma televisions, and cyborg dogs.” But What’s Grup? is the newest imagineered lifestyle store billed as “the ultimate shopping experience for you, your children, your big dog, your fixie and your moderately hot wife (she’ll warm up to anal soon).”
We were going to check this NYmag article on the “ascendant yupster” (yuppie + hipster, as they thankfully point out), but their site was down when we first saw the headline, “Up With Grups – The Ascendant Breed of Grown-Ups Who Are Redefining Adulthood.“