All-State Ad Irks

This is from a full-page ad in Tuesday’s Wall Street Journal, pointed to us by the inimitable Copyranter. The headline above it reads, “If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild.

What are they saying by quoting the $400 billion pricetag? That they’re big and have lots of bucks and we should be nice to them because they’re really going out on a limb by taking out insurance on our insurance (true story)?

Not only does the ad confuse, it also disturbs. There’s a strange correlation between the wintry ornament and the All-State’s mitts. Were afraid the hands will get itchy and pick up the snowglobe.

The Good Hands, Bad Taste People” [Copyranter]