Ok, But When Frankeberry Mooches Money And Steals Your Girlfriend, You Know This Whole Brands As Personalities Thing Has Gone Too Far
This is from a full-page ad in Tuesday’s Wall Street Journal, pointed to us by the inimitable Copyranter. The headline above it reads, “If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild.“
This gaudy watch struck Copyranter ‘s eye. After he got the blood out, he wrote:
Continental’s tagline always reminds us off that old jazz standard about heroin addiction, “Straighten Up and Fly Right.”
Copyranter, a disaffected but unbowed copywriter, has a “nice,” i.e. fanged, review of Gilette’s new Fusion razor, which, in keeping with predictions by The Onion and Mad Magazine, features five blades, 10 microfins, a trimmer, a face-goo strip and an intergalactic sub-atomic ray gun.