Jeff Bezos knows something about tonight’s NCAA basketball championship game the rest of us don’t.

The smaller text reads, “Congratulations, [placeholder for winning team]! As someone who has purchased sports products from Amazon.com, we thought you should be the first to see our selection of NCAA championship products.”

Whoops. And as Anne writes, “Not to mention that I am not a basketball fan, have never purchased books or clothing related to basketball.”

The email’s subject line was, “Subject: [placeholder for winning team] Wins the NCAA Tournament!”

(Thanks to Derek and Anne!)

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