HP And Yahoo Want To Put Ads On Your Printouts

Google’s not the only company that wants to put ads on everything you read. HP’s new web-connected printers will let you send pages or photos directly from websites or phones and schedule recurring printouts from content partners–and the company is pilot testing a program with Yahoo’s advertising network to deliver targeted ads on those scheduled printouts.

HP says consumers don’t seem to be bothered by it:

HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP’s Imaging and Printing Group.

“What we discovered is that people were not bothered by it [an advertisement],” Nigro said. “Part of it I think our belief is you’re used to it. You’re used to seeing things with ads.”

“HP’s Web Connected Printers May Print Out Ads on the User’s Dime” [DailyTech]
“HP partners with Yahoo for targeted ads” [ComputerWorld] (Thanks to Ken!)