Controlling Shoppers Through Architecture
A short A-Z compendium of design tricks stores use to get you to spend more. We like T, for Tiles:
- “Supermarkets used to have a trick placing slightly smaller tiles on the floor in the more expensive aisles of the shop. When a customer entered on of these aisles their trolley would click faster making them think they were travelling faster and thereby subconsciously slow down and spend more time in that aisle.”
Which ones have you noticed?
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