Just in case Charmin isn’t doing it for you anymore, UK retailer Waitrose has come up with what it calls a “super soft cashmere loo roll,” designed to “put a smile on your face.” Um, no matter what we’re using when we’re doing our duty, it’s unlikely to make us smile.
Waitrose says the product — which is really just plain old paper with some cashmere extract tossed in — carries the same “stamp of quality” as the “finest luxury knitwear.”