what’s in a brand name?


There’s A Decent Chance Your Local AT&T Store Is Actually Owned By GameStop

When you walk into a store with an “AT&T” sign overhead, you might assume that the employees you’re speaking with work for AT&T. The telecom giant’s sweet-but-bemused store manager character “Lily” may have dominated the company’s TV advertising over the past three years, but what you may not know is that a growing number of AT&T-branded stores are actually owned and operated by third-party companies. [More]

TopShop Stops Selling $700 Jacket That Uses Band’s Logo Without Permission

TopShop Stops Selling $700 Jacket That Uses Band’s Logo Without Permission

If you’re going to make a shirt using a trademarked name and logo, you’d better have permission from the trademark holder. Just ask TopShop, which was called out for selling a $700 leather jacket, complete with an apparently unauthorized use of name and logo for the band Against Me! [More]

Steven Depolo

How Well Do You Know The Real Names Of The Drugs You Take?

Ads for prescription and over-the-counter drugs are everywhere, so much so that we’ve become accustomed to hearing and seeing the brand name of a medication immediately followed by a parenthetical containing the generic name [ex: Valtrex (valacyclovir)], but how well have we been paying attention to these ads? Are we now so savvy that we immediately know that Chantix is the trade name for varenicline, or have we become so inured to these ads that we aren’t paying any attention? [More]