Ever looking inside a West Elm catalogue and just wanted to curl up on the masterfully made bed or read a book on stylish chaise? Soon you can, as the home furnishing company plans to launch a chain a boutique hotels instead of more bricks-and-mortar stores. [More]
If a company slaps “Made In USA” on a product, it could get in trouble with the Federal Trade Commission when that product turns out to be made elsewhere. But the folks at West Elm didn’t see a problem in labeling products as “Made in Brooklyn” even when they were made elsewhere (unless China is part of Brooklyn) — at least not until the media noticed. [More]
Add West Elm to your list of online retailers who don’t believe shipping should be part of the business plan. It would be one thing if West Elm stated up front that they don’t know when they’ll send you the goods, but we guess it’s just easier to makes sales when you list everything as available for “immediate delivery” on the website, no matter when you plan on shipping it.
The real shocker of this story is that the furniture store West Elm is just a division of Williams-Sonoma. Horror! It was one thing to be chased out of our old neighborhood by a hip, independent New York furniture boutique, but now we’re unsure how we feel about West Elm. Does it make us cooler or more lame to have been chased out of a neighborhood by a big chain or a small, burgeoning store? These are heady questions for a Monday morning.