We write thousands of posts every year at Consumerist, and before we hit “publish,” we tell each of them that they’re our favorite. That’s a lie, though: when we look back, there are always posts that stand out. Whether it’s because of their real-world impact, important insights, important topics, or use of the phrase “Underwear Time,” we each have our favorites out of our work for the year. Each of our writers chose theirs along with some honorable mentions, and explained what made them love that post just a little more than the others. [More]
Underwear Time
“This Is Underwear Time” — The Most Brilliant Catalog Cover You Will See Today
By 4.14.16
While we don’t often deal in absolutes, there are some things we are 100% certain about. The cover of a 1920s trade catalog with the title “This is Underwear Time” — complete with the illustration of a a man getting dressed while his dog looks on — is one of those times where we can unequivocally proclaim to have found a truly (possibly unintentionally) brilliant piece of marketing. [More]
