For most consumer items, you want to attract customers who are as young as possible in order to win their brand loyalty for life. In the frozen dinner business, that’s become a problem, because people under age 40 or so simply aren’t interested in frozen meals, no matter how fresh and healthy the packages proclaim them to be. [More]
tv dinners
15 Product Trademarks That Have Become Victims Of Genericization
By 7.19.14 — Updated: 5.16.17
Sometimes, we hurt the ones we love. Which is why even if we didn’t mean to be so harsh, many products we use every day have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category. And when courts get involved it becomes “genericide,” which sounds even more murderous. Can’t you just imagine Law & Order: Genericized Trademarks? [dun dun] [More]
TV Dinner's Genesis: Industrial-Sized Leftovers
By 11.26.08
TV dinners were invented during Thanksgiving in 1953 when the Swanson Company overstocked and was left with over a half-million pounds of turkey they handn’t sold. So a salesman tweaked an airline serving tray, put turkey dinner inside, and told Swanson to tie the marketing to the latest fad of television. [US Census Bureau] (Thanks to Michael!)
