Sometimes, we hurt the ones we love. Which is why even if we didn’t mean to be so harsh, many products we use every day have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category. And when courts get involved it becomes “genericide,” which sounds even more murderous. Can’t you just imagine Law & Order: Genericized Trademarks? [dun dun] [More]
