The grocery shrink ray is a phenomenon that you may have noticed, where companies make their packaged products slightly smaller, charge the same price, and hope that no one notices. It’s not a new phenomenon, but the Office for National Statistics in the United Kingdom recently tallied up shrunken products in the last five years. [More]
toblerone
United Kingdom Discovers 2,529 Products Hit By Grocery Shrink Ray, Calls It ‘Shrinkflation’
By 7.28.17
Toblerone Fans Are Not Happy With Mondelez’s Decision To Change Candy Bar’s Shape
By 11.8.16
It’s always a gamble when companies mess with a product beloved by consumers, as Mondelez found out when it decided to change the shape of its Toblerone chocolate bar in the U.K., pulling a bit of a Grocery Shrink Ray move in the process. [More]
