A word to any Hollywood screenwriters working on a scene where old cops go back to high school disguised as implausibly believable students — put those characters at a mall and real teenagers will know you don’t know what’s cool these days. Namely, malls are out, and restaurants are in as the new spot to hangout. [More]
A case of marketing brilliance or unfair stereotyping? That’s the question we have after the Food and Drug Administration announced the first anti-smoking campaign aimed at teens. The ads don’t highlight the serious health risks of smoking, such as emphysema or lung cancer, instead they depict yellow teeth and wrinkles. [More]
There are gracious ways to tell someone that your store doesn’t sell clothes that fit them. Throwing a teenage customer out of the store by saying, “You’re too big to be in this store. I need you to leave” is not one of them. That’s what an Oregon teen claims happened to her at a Rue 21 store at her local mall. [More]
A Michigan teen’s hot dog cart is a more complex operation than your garden-variety lemonade stand. Wanting to earn some money to help out his disabled parents, the 13-year-old saved up to purchase a hot dog cart, then set up business in downtown Holland. The city promptly shut him down. Thanks to zoning laws designed to protect downtown eateries, food carts can’t set up in the city unless they’re part of an existing restaurant operation. The young entrepreneur is too young for a street vendor’s license, which could have kept the business running. So what did he do next? After attracting national media attention, he sold the cart to a local business, but retains the right to borrow it back for special events that might require hot dogs.
Just about everyone has done it: leave kids in the car, even for just a minute or two, with the keys still in the ignition so the air conditioning, heat, or radio can keep running. For people without kids, surely your own parents left you in the car with the keys at some point. Or maybe they never did, fearing that something would go terribly wrong. Like when a Michigan teen with the keys to her grandmother’s car launched a one-girl demolition derby in the parking lot of a Bed, Bath, and Beyond. She hit a utility pole and a few parked cars before eventually nestling the vehicle sideways between two other parked cars.
For teens at the NorthPark Center mall in Dallas, there’s no more whiling away the hours loitering at the food court with their school chums. If kids under the age of 18 want to hang at the mall after 6:00 p.m., they now have to do it with parents in tow.
Teaching your teenage child to drive is an emotionally fraught yet important time. You can instill good driving habits that will see them through the couple of decades we have left before robotic flying cars dominate the market, then eventually enslave us. Or you can set a bad example by whipping out your phone while teaching the finer points of highway merging. Guess which one most American parents choose?
Theoretically, a 16-year-old shouldn’t be on the mailing list for unsolicited credit card offers. Neither should a 13-year-old. Yet companies just can’t stop sending solicitations to J’s teenage daughter–even after J. specifically opted her out of the offers. Permanently. Or so the family thought. Now they’ve started up again, and J. isn’t sure how to make them stop.
With sales down and consumer interest flagging, Abercrombie & Fitch has decided it’s time to bring back its provocative catalog. The return of A&F Quarterly, which will go on sale July 17 for $10, is a blatant grab for the attention of America’s recession-wracked teen spenders. Will it succeed?
It’s almost graduation time, which means that lots of parents and recent graduates will be in the market for a dependable car for heading off to college or full-time work. Our cousins with the cool test track at Consumer Reports have come up with their annual list of Best Cars for Teens.
If you’re a company like Echometrix that sells parental control software, you’re sitting on a whole bunch of data about what teens and children say and do on the Internet. What to do with that information? Use it to make your software better? Well, of course. But why not sell aggregate data to marketers, too?
The tight economy has meant fewer jobs for teens, leaving more of them with empty wallets and at the mercy of that heartless arbiter of teen fashion: mom. The Wall Street Journal reports that even stores that specialize in clothes for younger consumers are following the money to its source. Aeropostale’s employee handbook states: “Because parents make the final decision, they want to feel valued, and they want to feel good about what they purchase.”
A teenager is suing Abercrombie & Fitch and one of its former employees after she caught someone filming her in one of the store’s dressing rooms.
Alcohol ads pop up on cable programming that’s popular with teeagers at a suspicious rate, a study by the Center on Alcohol Marketing and Youth and UCLA found.
Because we took a lot of seasonal jobs/were easily bored, we had quite a few jobs as a teenager. But although our workplaces exposed us to hazards like deli slicers and Christmas Eve mall shoppers, we’re relieved to learn we never had one of the National Consumer League’s Five Worst Teen Jobs.
Some adults who are out of work are now going after classic teen jobs, says ABC News. In Florida, which has the fourth-highest unemployment rate of the nation, men in their 30s and 40s “have pulled on swim trunks in hopes of beating out the teenagers for a few choice positions as $9.37 an hour lifeguards.” The report also says adults are trying out for jobs at places like Six Flags. All of this reminds us a little of this Kids In The Hall Sketch (see below) where a young boy finds a stray businessman and brings him home.
A couple of years ago, the New York Times did a piece on the poor treatment of teens hired to travel the country and sell magazine subscriptions door-to-door, but they’re not the only ones getting the raw end of the deal.