Between TargetExpress and CityTarget, the country’s No. 2 big box retailer appears to have the mini urban store market down. But when you operate three similarly named stores, there’s bound to be a bit of confusion, right? Apparently that’s the case for Target, which now plans to rebrand its smaller-format stores to, you guessed it: Target. [More]
targetexpress
Target Zaps Itself With Shrink Ray To Create Teensy TargetExpress
By 1.17.14
A decade ago, the trend in big retail stores like Target was to get larger and larger, with mega-sized SuperTargets popping up around the country. Then the country’s over-mortgaged house of cards collapsed and smaller was all the rage, resulting in CityTarget stores in 2012. But that’s apparently not small enough, with the retailer set to go even smaller with new TargetExpress stores. [More]
