Just One Name

No More “TargetExpress” Or “CityTarget,” Just Small Target Stores

No More “TargetExpress” Or “CityTarget,” Just Small Target Stores

Between TargetExpress and CityTarget, the country’s No. 2 big box retailer appears to have the mini urban store market down. But when you operate three similarly named stores, there’s bound to be a bit of confusion, right? Apparently that’s the case for Target, which now plans to rebrand its smaller-format stores to, you guessed it: Target. [More]