In a move to boost foot traffic (and hopefully sales) while getting some help with the rent, JCPenney and Sephora are expanding their partnership, adding and enlarging dozens more store-within-the-store locations of the beauty products retailer. [More]
store-within-a-store
Macy’s To Open LensCrafters Shops Inside 280 Stores By The End Of 2017
By 10.12.16
Macy’s is no stranger to the store-within-a-store concept, having already teamed up with Best Buy and Sunglass Hut to set up dedicated areas for the retailers to sell their products inside the department store. Now, the company is taking that same concept further in a deal with LensCrafters to sell eyeglasses, contacts, and other vision products. [More]
CVS Unveils First Store-Within-Store Pharmacies At Target
By 2.3.16
Target customers will soon see what $1.9 billion can buy, as CVS has officially started rebranding the big box store’s pharmacies into its own mini drugstores. [More]
Verizon, AT&T To Open 250 “Experience Stores” Inside Best Buy Locations
By 9.15.15
Could Best Buy be the new one-stop shop for all your mobile service needs? That seems to be goal of the electronics retailer as it continues the expansion of its store-within-a-store concept by adding dedicated Verizon and AT&T showcases in its U.S. stores.
[More]
