Macy’s Teams Up With Best Buy To Sell Electronics In Some Stores

Shoppers heading to Macy’s generally plan to update the items hanging in their closets, not the electronics littering their living rooms. But that could soon be changing, as the department store plans to house Best Buy outlets in several locations starting this fall.

The company announced it has signed an agreement to allow Best Buy to test licensed consumer electronics departments in 10 stores.

The outlets, which will be about 300 square feet and will be staffed by Best Buy employees, are expected to open in various markets starting in early November.

Products in the outlets will vary, but will include some smartphones, tablets, speakers, headphones, phone accessories, and chargers from Samsung and other brands, the company says.

Although the department store does sell some electronics online and through eSpot vending machines, it says the idea to team up with Best Buy came after customers expressed interest in purchasing electronics at physical stores.

“We are delighted that consumer electronics will be returning to selected Macy’s stores through this test, which will allow us to learn how we can best serve our customers’ needs in this very sophisticated category…This collaboration with Best Buy reinforces Macy’s as a shopping destination throughout the year for the products that are most in demand,” Jeff Gennette, Macy’s President, said in a statement.

Gennette says the company will work with Best Buy through the holiday season and into 2016, at which point the company will determine whether to continue and expand the outlets to some of Macy’s other 875 stores.

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