The best way to understand Geek Squad is to realize that they will help you with anything if it means they can charge you a fee. Want batteries in your remote control? Having trouble putting a USB plug into its port? Need to know the time? OPTIMIZE IT WITH GEEK SQUAD. Those are just solid business ideas and not (yet) actual services, but Geek Squad’s real offerings are almost as absurd. For example, Nate from the-digital-reader.com snapped this photo of their newish “eBook Device Setup” service for your Nook or Sony Reader, which promises to turn it on (“provide a functionality check”) and show you how to read (“what to expect when you take the device home”).
I’m not usually amused at the customer service horror stories that arrive in our in box, but this one is just so over the top that I can’t help but laugh incredulously. The lesson here, which Kate sadly learned for all of us, is if Sony ever asks you out of nowhere to send in your Reader for an update, run away.
Michael bought a Sony Pocket Reader last month, but with the exception of $10 bestsellers, he’s finding that other books he wants are priced higher than he’s willing to pay. For example, Tad Friend’s memoir Cheerful Money is $10 on Amazon and at Barnes & Noble, but $17.49 from Sony. Michael wants to know if we have any advice on how to get Sony to lower their prices.