softlines

Nicholas Eckhart

Meijer Ditches Plus-Size Department To Attract More Plus-Size Customers: Wait, What?

At a time when clothing retailers are fretting over their business, there’s one segment of the market where sales are actually increasing: plus-size women’s clothing. Discount store Meijer is taking advantage of this change, and is changing things so the plus-size department will go away, and sizes XS through XXXL will be on the same rack together. [More]