The not-so-convincing marketing campaign Smart Choices, which tried to frame Froot Loops as part of a healthy breakfast, has been snuffed out, Change.org reports.
smart choices
Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy"
By 9.16.09
Last week we pointed you toward the New York Times’ report on the dubious Smart Choices campaign, an industry-backed, pseudo-science marketing effort to convince you Froot Loops and other sugary cereals really are part of a complete, healthy breakfast. The Sustainable Food blog is not amused at the existence of such a program, and put together a list of 10 reasons Smart Choices is bogus.
Foods That Are Bad For You: Now Good For You!
By 9.10.09
The Times has a write-up of the Smart Choices campaign, an industry-supported healthy foods labeling program that generously designates foods like Fruit Roll-Ups, mayonnaise, and Cocoa Puffs as good for you. “These are horrible choices,” says the head of the nutrition department at Harvard School of Public Health.
