The not-so-convincing marketing campaign Smart Choices, which tried to frame Froot Loops as part of a healthy breakfast, has been snuffed out, Change.org reports.
smart choices
![Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy"](../../consumermediallc.files.wordpress.com/2012/06/manwithfruitloops.jpg?w=158&h=202&crop=1)
Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy"
Last week we pointed you toward the New York Times’ report on the dubious Smart Choices campaign, an industry-backed, pseudo-science marketing effort to convince you Froot Loops and other sugary cereals really are part of a complete, healthy breakfast. The Sustainable Food blog is not amused at the existence of such a program, and put together a list of 10 reasons Smart Choices is bogus.
![Foods That Are Bad For You: Now Good For You!](../../consumermediallc.files.wordpress.com/2012/06/onionringsalad.jpg?w=158&h=113&crop=1)
Foods That Are Bad For You: Now Good For You!
The Times has a write-up of the Smart Choices campaign, an industry-supported healthy foods labeling program that generously designates foods like Fruit Roll-Ups, mayonnaise, and Cocoa Puffs as good for you. “These are horrible choices,” says the head of the nutrition department at Harvard School of Public Health.