Among people writing to the Consumerist tipline, our post from earlier this week about Roku sending the gift of a brand-new Roku 3 to their earliest adopters from 2008 has already become the gold standard of corporate awesomeness. It’s impossible for all companies to meet that standard all of the time…including Roku itself.
Roku, makers of tiny boxes that stream paid and free content to your television, is a company that has made much of its success on happy customers who evangelize to others. For companies that want to learn how to do that, here’s a lesson. Some early adopters who bought the very first Roku in 2008 received a present in the mail this week: a free Roku 3 with a nice hand-signed card. [More]