Would you treat your wardrobe like a Netflix DVD subscription? Rent the Runway, a company known for renting out special-occasion dresses and ugly holiday sweaters, has been testing a service that they call Unlimited for a few years now, finally letting it out of beta. The idea? You rent three pieces of designer clothing at a time, receiving the next one in your queue when you send one back to be dry cleaned, or just because you’re tired of it. [More]
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Rent The Runway’s ‘Exclusive’ Dresses Turn Up Much Cheaper In Retail Stores
By 12.22.15
Rent the Runway, a company that lets customers rent pricey outfits for special events, now rents out their own brands alongside designer clothes and accessories. There’s nothing wrong with that, but there is something wrong with promoting those brands as if they’re from noted designers, assigning them made-up retail values. Even worse: some of those “exclusive” items can be found on department store websites, where you can buy them for less than it would cost to rent them. [More]
Rent The Runway Creates Own Clothing Brand, Invents Imaginary Retail Prices
By 12.17.15
You may have heard of Rent the Runway, a service that lets shoppers rent outfits (generally dresses and accessories) for special occasions. Instead of buying a $400 dress and wearing it once, you rent it for $65 and then send it back. Only they’ve made an interesting change recently, offering house brands alongside those runway designers, and assigning “retail” value to items that were never sold at retail. [More]
Don’t Want To Buy An Ugly Holiday Sweater You’ll Only Wear Once? Now You Can Rent It
By 12.5.14
If you don’t have a female relative over the age of 50 who can conveniently provide you with a glittery, puffy landscape of giant snowflakes and bedazzled Christmas trees, it’s understandable that you don’t want to drop the big bucks on an ugly holiday sweater you’ll never wear again after that Ugly Holiday Sweater Party you’ll inevitably be invited to at some point in your life. As an alternative, now you can rent one. And never see it again, like that other mistake you made last holiday season. [More]
Bridesmaid Dress Rentals May Save You From $300 Won’t-Wear-It-Again Waste Of Chiffon
By 3.17.14
I have been in some weddings. And each and every one of them, I wanted to be a bridesmaid because I dearly love the people involved. But there’s no shame in any bridesmaid admitting that the expense of an often $300 (or more) floor-length robin’s egg blue chiffon concoction that you’ll never wear again is often a sigh-worthy affair. Take heart, ye of the faint of bank account heart — bridesmaid dress rentals could provide a welcome alternative. [More]
Rent The Runway: Netflix For Designer Dresses
By 11.20.09
Who wants to spend $500 on a dress that you’ll be too fat for the next time you use it? Enter Rent The Runway, the Netflix of online dress rental.
