Just because something is made in another country’s style, does that mean it has to actually be produced in that foreign land? Not necessarily, a judge said recently in dismissing a potential class action lawsuit accusing Red Stripe of false advertising, among other things, because its “Jamaican style lager” has been made right here in the United States since 2012. [More]
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"Gen Y's" Top 15 Most Trusted Brands
By 4.23.07
As much as we hate to fall back on sad concepts such as “Gen Y”, Reader Plaid sent us an interesting list of the top 15 most trusted brands among new consumers aged 21-27. According to the research firm that put together the survey, the youngish are drawn to brands that speak to them in a “straightforward and stripped-down way, use plain packaging, and avoid excess,” Personally, we don’t find this surprising as we (and most of the people we know ) are suffering from some sort of extreme marketing exhaustion as a result of being young during the 80s and 90s.
