re-branding

Newman's Own

Young Grocery Shoppers Have No Idea Who This ‘Paul Newman’ Guy Is

Paul Newman was a very famous movie star. This will seem obvious to readers above a certain age and fans of classic films, but it is apparently not that obvious to all grocery shoppers. While you’d think that the late star’s Newman’s Own line of organic food that turns over profits to charity would be a hit with civic-minded foodies, that guy on the label may as well be Duncan Hines or Chef Boyardee to younger shoppers. [More]