When burrito chain Chipotle recently added queso dip to its menu, it seemed like the answer to many Chipotle fans’ prayers. But while the new cheesy dip made headlines, they weren’t necessarily good, with a number of early customers voicing their disappointment. However, Chipotle claims most people actually like the queso, and at the very least it’s not hurting sales. [More]
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Why It’s A Problem For Chipotle That No One Wants Its Queso
By 9.27.17
Negative social media reactions don’t always hurt a product’s sales, but in the case of Chipotle’s new queso dip, it appears that no one is rushing out to try the menu addition — and those who do purchase the queso may be taking away from sales of other items on the Chipotle menu [More]
Chipotle Ditching Chorizo To Focus On Queso
By 9.18.17
Less than a year after Chipotle added chorizo sausage to its menu, the fast-causal Mexican chain is ditching the protein option and turning its focus toward its new — not entirely loved — queso. [More]
Chipotle Customers Wanted Queso Dip, But Some Hate What They Got
By 9.15.17
For years, Chipotle fans have looked at their tortilla chips and thought about how much better they could be with a side of hot, gooey queso dip. The fast food company thought it was making that dream a reality… that is, until many customers tried the Chipotle queso and found it wanting. [More]
Chipotle Bringing Drippy, Cheesy Queso To All Restaurants Next Week
By 9.5.17
Get your chips ready: Chipotle is taking its queso out off the test track and into all restaurants next week. [More]
Chipotle May Discontinue Chorizo; Would You Care?
By 8.18.17
It hasn’t even been a year since Chipotle added chorizo sausage to its menu on a nationwide basis, and now there’s the possibility it could be going away — but would that many people really miss it? [More]
Queso Recalled For Actually Containing Undeclared Milk And Cheese
By 7.17.17
Allergies can be a serious, life-threatening business — there’s a reason that businesses have to declare when they might have major allergens in their products. So while you might think it’s a bit of a no-brainer that something that literally has the Spanish word for “cheese” in its name does, in fact, contain cheese, the company is recalling jars that fail to properly disclose the cheese, milk, and eggs within. [More]
Would You Order Queso Or Frozen Margaritas At Chipotle?
By 7.10.17
Chipotle has been adding new items to its national menu at a furious pace — by the Tex-Mex chain’s standards, anyway. It has added braised tofu and chorizo as protein options in 2014 and 2016 respectively. Now, though, the chain has opened a new restaurant, Chipotle NEXT Kitchen, in New York City where you can try the company’s newest offerings before they go nationwide. [More]
