Chipotle Says It Faked Its Twitter Hack Attack As Part Of Some Kind Of Treasure Hunt

The only reason we can think of for Chipotle to stage that odd series of tweets over the weekend — making it appear that perhaps the account had been hacked by a mild-mannered fella or lady trying to make guacamole — is a bid for attention from the cool kids on Twitter. Because as it turns out, that’s exactly what the company is admitting, that it made it seem its Twitter account was hacked when really it was all about getting people to talk about it. [More]