Ever since the clock struck midnight on Jan. 1, 2015, companies have been throwing elbows trying to one-up each other to see who can offer recreations of – and reap the revenues from – products showcased in Back to the Future: Part II: “Pepsi Perfect,” a $10,000 hover board, self-lacing shoes from Nike and more. With just two days to go until Marty McFly’s fateful visit to the future, Ford is getting in on the marketing glory by offering a [fake] flux capacitor. [More]
Pepsi Selling “Pepsi Perfect” Collectible Soda On The Date Marty McFly Visited 2015 In ‘Back To The Future: Part II’
As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right. To that end, Pepsi announced it’s offering a limited quantity of Pepsi Perfect on the day Marty McFly orders a Pepsi in Back to the Future: Part II — Oct. 21, 2015.
If you’re one of the 1,743 people who are still amused by the whole Sharknado phenomenon, then you should consider yourself warned that the latest entry into the self-consciously trashy TV franchise is apparently not much more than an extended commercial for numerous Comcast-owned brands. [More]
From NFL sidelines to product placement in various movies and TV shows, Microsoft has been making a huge marketing push to get its Surface tablets in the hands of people you see on TV. But what’s that distinctive-looking Surface stand actually propping up? In the case of CNN, it’s probably an iPad. [More]
The recent comedy flop The Internship took a lot of flack, and deservedly so, for being a feature-length ad for Google masquerading as a movie. But compared to some product-placement-packed reality TV shows, that film looks like a fiercely independent labor of love. [More]
You’ve probably seen the 30-second TV ads promoting that new 2-hour commercial for Google starring those two actors from that other movie that people really liked eight years ago. We’d like to think product placement has sunk to a new low, but every time we’re convinced that advertisers have hit bottom, someone throws them a more powerful digging implement. [More]
Companies fork over untold piles of cash to have their products featured on a TV show or in a movie — even going so far as to digitally insert ads in the far background of a sitcom rerun, but there are some cases where brands would probably rather not be identified with what viewers are watching. [More]
Usually corporations are positively begging, by way of advertising dollars, to get their products placed in the movies. But although Denzel Washington might enjoy its beer, Budweiser doesn’t want the actor slugging away at one while driving a car in his new movie Flight. Anheuser-Busch has asked Paramount to either take the Bud logo out or cover it up somehow. [More]
Transformers: Dark of the Moon is probably the best Shia LaBeouf movie released in the last year that also features big robots. And while that alone might make it worthy of an award, the film has also been singled out for its efforts to cram brands down viewers’ throats.
Watching TV has turned into a game of “spot the product placement,” one that isn’t really a game because it’s all too easy to notice when your favorite characters are suddenly touting the video camera capabilities on their cell phones. So who had the most instances of product placement in 2011?
Remarkably, no one at ClearChannel Advertising seems to have realized that it might be a bad idea to post a giant ad for a zombie-themed television program on the exterior wall of a funeral parlor. That’s precisely what happened in the town of Consett in England. The advert for post-apocalyptic drama The Walking Dead has now been taken down, and the company responsible has apologized, but how on earth did this happen in the first place?
If they gave out Oscars for product placement ubiquity, Apple would have taken home the prize Sunday. The company not only does a lot of product placement, but places wise bets on box office winners, beating all competitors by showing up in 10 of the 33 movies that took the top spot at the box office in 2010.
Even though it didn’t put up much defense as Blake Griffin posterized it during Saturday’s NBA slam dunk contest, the Kia Optima became much more desirable after Griffin used it as a prop.
Even though Coors Brewing Company didn’t pay Walt Disney Pictures to place a beer can in the PG-rated movie Tron: Legacy, the can still ended up in there somehow. Whether or not Coors masterminded the appearance, one could argue that Coors is marketing its beer to underage viewers.
I found these plastic shot glasses nestled among the crayons and glue sticks in the back-to-school section of my local Walmart. I’m not sure what it implies. Do college students use Elmer’s Glue now?
My friend with several school-aged children saw it differently, noting, “That might be what I need to survive back to school shopping.” For the parents. Brilliant.
Someone at Steve’s Walgreens knows that marketing table tennis balls to beer pong users is smart business. The little suckers have a way of getting lost amid the drunken mayhem of late-night competitions, so beer pong players make excellent repeat customers.