Are consumers likely to confuse one of Kroger’s store brands, Private Selection, with one of Lidl’s store brands, Preferred Selection? Kroger filed a lawsuit a few months ago against Lidl, a German chain opening its first stores on this side of the Atlantic, claiming that the store brand names were too similar. Now Kroger has dropped the suit. [More]
preferred selection
Kroger Goes To War With Lidl Over Similar Sounding Store-Brand Products
By 7.6.17
Lidl, the discount grocery chain from Germany that is not Aldi, recently opened its first U.S. stores in a handful of states. But not everyone is rolling out the welcome wagon. The nation’s largest supermarket chain is accusing the newcomer of trying to copycat its store-brand line of products. [More]
