Nice try, businesses attempting to create something out of nothing that people will nevertheless spend money on, but “Pre-Valentine’s Day” is not a thing. Or at least it shouldn’t be, unless you’re simply referring to say, Feb. 13, Feb. 12 or even Jan. 17. Or heck, any of the 44 days that fall before Valentine’s Day on the calendar. But don’t think that means we need to rush out for a romantic dinner under the pretense of yet another so-called occasion. [More]
