At a time when clothing retailers are fretting over their business, there’s one segment of the market where sales are actually increasing: plus-size women’s clothing. Discount store Meijer is taking advantage of this change, and is changing things so the plus-size department will go away, and sizes XS through XXXL will be on the same rack together. [More]
Like other women who wear sizes over 12, I briefly panicked when I read headlines earlier today: clothing retailer ModCloth was getting rid of its “Plus Sizes.” What?! One of the world’s few sources for cute outfits for a wide range of sizes was giving its plus-size customers the boot? No, it turns out: they’re getting rid of a separate “plus” section on the website. [More]
If you’re a costume store and have both misses’ and plus-sized tights and leggings to sell, there are two things you could do. You could hire models who fit into each respective product line, and take photos of their legs in each item. Or you could take pictures of a misses’ size model wearing the tights, then stretch out the images to create the illusion of a plus-size model. Party City did one of these. [More]
There are gracious ways to tell someone that your store doesn’t sell clothes that fit them. Throwing a teenage customer out of the store by saying, “You’re too big to be in this store. I need you to leave” is not one of them. That’s what an Oregon teen claims happened to her at a Rue 21 store at her local mall. [More]
Another week, another article about brick-and-mortar stores phasing out their plus-sized clothing lines. (Edit: And here’s another!) For those who missed it, Tatiana the Anonymous Model over at Jezebel posted an interesting essay on the economics of women’s fashion, comparing pattern development issues designers face when developing both petite and plus sizes.
Ann Taylor will no longer carry size 16 items in their retail stores. “But they’re keeping it online,” our tipster Dena observed. “In other words, ‘Hey, wide load! Stay out of our stores! Oh, but keep giving us your cash.'”