For years now, TV networks have used their online presence to promote their series with extra digital content, like deleted clips, and behind-the-scenes glimpses. ABC is now expanding on that tactic by creating seven original shows that will only be available on its website or one of its mobile or connected TV apps. [More]
online content
YouTube Planning $100 Million Spending Spree To Compete With Cable
Google-owned YouTube is getting quite ambitious, not only aiming at more live sports broadcasts, but focusing on creating its own entertainment programming and shifting to a TV-like channel format to compete with cable and satellite companies. [More]