Google-owned YouTube is getting quite ambitious, not only aiming at more live sports broadcasts, but focusing on creating its own entertainment programming and shifting to a TV-like channel format to compete with cable and satellite companies.

The Wall Street Journal reports Google may spend as much as $100 million to create various low-cost, online-only shows. The info comes from anonymous sources and YouTube declined comment.

Do you think professional-quality, regularly scheduled programming will make you see YouTube as an alternative to cable, or will it remain your repository for wacky home videos and ear-splitting, nasally songs about the days of the week?

YouTube Recasts for New Viewers [The Wall Street Journal via PC World]

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