Why aren’t Americans as into orange juice as we used to be? It’s not just the Duke brothers asking that question: citrus growers and juice sellers all want to know why consumption of what used to be a staple breakfast food is down. Are carb-conscious consumers no longer interested in fruit juice? [More]
Buying in bulk to save money seems like a good idea, but in practice it doesn’t work so well. Want proof? Check out these examples of unit prices that go up the more you buy. We call it Target Math, since the phenomenon happens often in Target stores. Not exclusively in Target stores, though, as you will see. [More]
We told you that freezing in Florida was going to take a toll on OJ starting in May and according to MousePrint.org, the shrink ray is on. Edgar got a hold of some before and after examples and did the usual postmortem.
Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)
One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It’s a peek behind the curtains at how much thought goes into packaging, and how it’s designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
“I and senior management agree with the American public that this was an ill-considered project,” said Rupert Murdoch, News Corp. chairman. “We are sorry for any pain that his has caused the families of Ron Goldman and Nicole Brown Simpson.”