While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]
new coke
JCPenney Pinning Its Hopes On The Guy Responsible For Marketing New Coke
By 2.28.13
JCPenney CEO Ron Johnson had a lot of explaining to do today during the company’s Q4 earnings call. The retailer has been circling the drain since the former Apple head honcho took over, losing billions in sales and admitting its turnaround tactics were not so smart. Which is why Johnson said he’s bringing on the guy behind New Coke to help the company rebound. Heck, why not? [More]
Coke Finally Removes "Classic" From Its Label
By 1.30.09
In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.
Short Supply: Score Some Coke, Now With New Newness!
By 2.23.06
You sell your stereo equipment, frequent the bathrooms at Kohl’s and Time Warner Center and lift bills from your grandma’s purse. The beast that is your New Coke habit demands so. It’s a tough monkey to beat off your back.
