This may come as a surprise to exactly no one, but it looks like most customers of big national banks are less likely to believe their banks are trustworthy, according to a new Forrester poll. Even less surprising: the same poll is done every year, and it’s always the same big banks at the bottom of the list. A Forrester VP explains, “They are public institutions who are in business to make money for their shareholder and inevitably, that shows to customers.” [More]
