In order to stand out in the crowded field of on-demand streaming services, media companies know the more places they can get eyeballs on their content, the more successful they’ll be. And because viewers are often on the go, Netflix says it’s considering making separate cuts of its original programming optimized for watching on mobile devices. [More]
mobile content
ABC Relaunches Online Streaming Service With Mobile-Friendly Short-Format Shows
By 7.13.16
For years now, TV networks have used their online presence to promote their series with extra digital content, like deleted clips, and behind-the-scenes glimpses. ABC is now expanding on that tactic by creating seven original shows that will only be available on its website or one of its mobile or connected TV apps. [More]
