Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though. That’s why sales of Miller Lite have increased after the company introduced 80’s-retro cans and bottles last year. They don’t just look cool: some consumers say that the old-school brews even taste better. [More]
After what seemed like an endless stretch of “man up” ads featuring guys behaving in ways that only guys in bad beer commercials behave, Miller Lite is hoping it can recapture some of its previous glory by resurrecting ye olde “It’s Miller Time” slogan.