If you’ve ever been to Chipotle before, you know exactly what you can expect: burritos/burrito bowls, tacos, fajitas, and salads that can be made from a combination of toppings and fillings. Those ingredients have remained basically unchanged over the years (besides the addition of tofu sofritas in 2014). But while that familiarity might be comforting, Chipotle’s lack of new offerings is causing “menu fatigue” in some customers that could make it harder for the chain to come back after its recent food safety issues. [More]
