As e-commerce giant Amazon and major grocery chains across the country crowd into the meal kit service arena, it seems Blue Apron may be feeling the heat: The meal kit company announced Wednesday that it’s laying off 6% of its workforce as part of a companywide “realignment” effort. [More]
meal kits
Albertsons Buys Plated, Plans To Bring Meal Kits To Grocery Stores
By 9.21.17
Just when you thought the popularity surrounding meal kits was cooling down, grocery stores have jumped into the ring, creating their own version of the convenient pre-selected, pre-proportioned boxes of ingredients. But Albertsons Co. — operator of supermarkets like Safeway and Jewel-Osco — is taking a different road: It’s simply buying an existing meal kit service, Plated. [More]
Grocery Stores Jumping Into Meal Kit Market
By 8.9.17
Your mission? Make a delicious home-cooked meal for dinner. Here are your options: Walk around your massive local grocery store picking up each ingredient piece by piece, or walk into the store, grab a box full of pre-selected, pre-proportioned ingredients and walk out. Which would you choose? Grocery stores around the country are hoping it’s a variation of the latter, as they gear up to compete with online meal kit services. [More]
Now Amazon Wants To Sell You Meal Kits
By 7.18.17
It’s not enough that meal kit services are advertising on every screen you see and every podcast you hear: Now even the Everything Store wants to sell them to you, too, through its Amazon Fresh grocery service. [More]
Whole Foods Starts Selling Meal Kits For Purple Carrot
By 10.26.16
Mail-order meal kits are an industry growing so fast that some companies’ own staffs can’t keep up, and all of that growth depends on getting new people to try the services. Instead of selling people on subscribing to food through the mail using words and pictures, the vegan-focused box company Purple Carrot plans to start selling meal kits in Whole Foods stores. [More]
